Course Modules
Choose individual modules to learn specific skills, or get the complete course for the best value. Each module includes practical assignments.
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Module 1
Foundations of Social Media Marketing
Understand the role of a Social Media Marketer, explore career paths, and master the fundamentals of organic and paid social media.
Lessons Included
- •Introduction to Social Media Marketing
- •Brand Basics & Online Presence
What You'll Learn
- Understand what social media marketers do
- Explore career paths (freelancer, agency, in-house)
- Learn brand identity fundamentals
Module 2
Content Creation & Social Media Strategy
Master audience development, content planning, and create high-performing social media content that drives engagement.
Lessons Included
- •Social Media Strategy & Audience Development
- •Content Creation & Performance
What You'll Learn
- Build detailed audience personas
- Create a 30-day content calendar
- Master social media copywriting
Module 3
Paid Social Media Advertising (Meta)
Learn Meta Ads Manager from scratch, including campaign setup, audience targeting, and budget optimization.
Lessons Included
- •Meta Ads Manager Fundamentals
- •Ad Creatives, Optimization & Scaling
What You'll Learn
- Navigate Meta Ads Manager
- Create targeted ad campaigns
- Understand A/B testing methods
Module 4
Analytics, Reporting & Marketing Effectiveness
Master social media analytics, create professional reports, and measure marketing ROI effectively.
Lessons Included
- •Social Media Analytics & Insights
- •Reporting & Marketing Effectiveness
What You'll Learn
- Analyze platform analytics dashboards
- Make data-driven decisions
- Create professional reports
Module 5
AI Tools & Automation
Leverage AI for content creation, advertising, and build automated marketing workflows that save time.
Lessons Included
- •AI for Content, Strategy & Advertising
- •Marketing Automation & AI Workflows
What You'll Learn
- Use AI for content creation
- Generate AI-powered ad creatives
- Build marketing automation workflows